What should a launch event include?

First and foremost, consider how your launch event can accomplish your business goals? Everything from your design and production to catering selections should increase brand awareness and customer loyalty. Consider how the following can advance your objectives:

• Branding and Signage

• Stages and Backdrops

• Entrance and Red Carpets

• Centerpieces and Tablescapes

• Food and Beverage

• Lounge and Seating Areas

Why are product launches a good idea?

Product launches are an important way to forge relationships with your consumers as well as create hype around new products. We highly recommend making product launches part of your company’s routine marketing strategy. The greatest product in the world still needs to be marketed to attract new consumers. Product launch events are a fun and engaging way to achieve this objective.